Tag Archives: Unilever

The art and science behind rebranding and renaming a brand

What do Google, Best Buy, Nike, Netflix, Accenture, and Apple Inc. have in common? The answer: All these companies had a different name when they were founded. Google’s earliest name was BackRub. Sound of Music became Best Buy. Blue Ribbon … Continue reading

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Amazon and others commit to using zero-carbon shipping fuels by 2040

LONDON: Amazon.com Inc and IKEA are among commercial users of container shipping that will opt for zero-carbon marine fuels by 2040 in a new initiative aimed at speeding up decarbonisation in the maritime sector, executives said on Tuesday. With about … Continue reading

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Firms with sustainable purpose are doing better by all measures: Lord Nicholas Stern

Lord Nicholas Stern is IG Patel Chair of Economics and Government at the London School of Economics (LSE). The distinguished economist discusses his visionary insights on sustainable finance with ET Evoke: The term ‘sustainable’ means offering the next generation opportunities … Continue reading

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Businesses by nature are problem solvers — industry leaders hold the best climate crisis solutions: Nancy

Nancy F. Koehn teaches business administration and leadership at Harvard Business School. Speaking to Srijana Mitra Das, she discusses why business leaders are central to mitigating the global climate crisis: Q. What is the core of your research? A. I … Continue reading

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Amazon and others commit to using zero-carbon shipping fuels by 2040

LONDON: Amazon.com Inc and IKEA are among commercial users of container shipping that will opt for zero-carbon marine fuels by 2040 in a new initiative aimed at speeding up decarbonisation in the maritime sector, executives said on Tuesday. With about … Continue reading

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Indian businesses emerging stronger from pandemic: Unilever CEO

Unilever global chief executive Alan Jope said the Indian business is emerging stronger from the pandemic but mobility and consumer sentiments remain below pre-pandemic levels. “We are emerging stronger from the pandemic with over 75% of the business winning market … Continue reading

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Cannes 2010: Sorrell, Weed discuss relevance of brands during a slowdown

CANNES: One represents the biggest holding companies in advertising on the planet and the other, the largest consumer goods company and of course the second-largest advertiser on earth. So when the two assemble in one room, one expects an insightful … Continue reading

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L’Oreal smartly ambushes ‘Rs 5 crore challenge’ campaign for Fair & Lovely cream

NEW DELHI & MUMBAI: The move was fair, but the response is lovely. Hindustan Unilever had thrown down the gauntlet. “Fair & Lovely hai unbeatable. Lagi Rs 5 crore ki shart?” (Fair & Lovely is unbeatable. Game for Rs 5 … Continue reading

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ASCI upholds complaints against 52 misleading ads in March

NEW DELHI: Advertising industry watchdog ASCI today said it has upheld 52 complaints against companies, including Procter & Gamble, HUL, Honda, Johnson & Johnson and Dabur , for violating guidelines in March this year. During the month, the Consumer Complaints … Continue reading

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Hindustan Unilever aiming to triple digital advertising spend

MUMBAI: Sometime in mid 2011, Nitin Paranjpe, CEO of the Rs 22,000-crore Hindustan Unilever , found himself taking some unusual lessons: on how to tag a person on Facebook and tweet. Teaching the digitally challenged Paranjpe the ropes of social … Continue reading

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