Tag Archives: hindustan unilever

Steep rise in domestic violence cases as Pandemic changes home dynamics

Mumbai: A woman working in the IT sector in one of the metros recently relocated with her husband to his village home, after both their companies allowed work from anywhere due to Covid-19. However, she felt out of place in … Continue reading

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Packaging solutions: Reduce, recycle & don’t reuse

Consumer goods companies across beverages, processed foods and alcohol have begun exploring alternative packaging solutions, including glass, to reduce use of plastic on mounting concerns over plastic waste, and possible bans by more state governments after Maharashtra. While companies such … Continue reading

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HUL reduces time from product ideation to shelf by half post Covid

Hindustan Unilever said it has slashed time taken for sourcing materials, product innovation, manufacturing and distribution by over half after it used artificial intelligence, new technology and data analytics post covid last year. For the country’s biggest consumer goods maker, … Continue reading

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Covid impact: As nature unleashed its wrath, natural products topped the charts

Sales of naturals products across personal care categories have grown at nearly twice the rate of regular consumables during the year ended June, as the spread of Covid-19 led to an increased consumer interest, awareness and demand for ayurvedic brands. … Continue reading

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Dishum, dishum: SRK to fight for Pepsodent

NEW DELHI: Hindustan Unilever has roped in Shah Rukh Khan to promote its flagship oral care brand Pepsodent that has been losing marketshare to rival Colgate, and even smaller brands like Babool and Anchor. This will be Khan’s second association … Continue reading

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Advertisers ditch cricketers for actors; 11.7 per cent fall in endorsements by sports stars

NEW DELHI: Brands have little place for losers in their communication – that’s the message that comes through loud and clear from the profile of brand endorsers who hogged the limelight in the January-March 2012 period. While silver screen stars … Continue reading

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Dentsu in talks to buy out digital agency Webchutney

(##include msid=2459375,type=9 ##) NEW DELHI: Japanese advertising agency Dentsu is in advanced talks to buy out leading digital advertising agency and consulting firm Webchutney. This will be Dentsu’s first local acquisition in the digital agency space. Network18, which holds 70.06% … Continue reading

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Hindustan Unilever joins ad war against Reckitt over liquid soap

(This story originally appeared in on Mar 10, 2013) NEW DELHI: Consumer goods giant Hindustan Unilever (HUL) has once again joined a bitter ad war against arch rival Reckitt Benckiser, which had sounded the bugle barely three weeks ago with … Continue reading

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Rs 5 price point becomes a magic word for marketers across products

NEW DELHI: Aamir Khan’s ‘paanch matlab Coca-Cola’ advertising campaign may have been a marketing disaster, but the Rs 5 price point has become a magic word for marketers across products, from Wheel detergent and Kurkure snacks to Bharti Airtel calling … Continue reading

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Advertisers like Maruti Suzuki, Honda bikes and Samsung turning to kids’ channels

NEW DELHI: When Lata Diwan went shopping for the household, her 5-year-old daughter Tanya suggested her to choose a certain brand on mosquito repellent. “It will drive the mosquitoes out as well as leave a fragrance around,” the young scholar … Continue reading

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