Tag Archives: fmcg

FMCG market shrinks 0.5% in Q2 on higher base, low demand

The fast-moving consumer goods (FMCG) market shrank 0.5% by volume in the September quarter, due to a higher base in the year earlier and lower consumption of food products. A rise in rural areas was more than offset by a … Continue reading

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Time for reinvention: Why HR is the new Marketing

By Sudeep Ralhan Earlier this year, I chanced upon an interesting study by Gartner, listing the potential risks marketers could be facing in the near future. Changing consumer behaviours, organizational shifts and disruptive automation were highlighted as factors that could … Continue reading

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How companies can manage the ‘brand slowdown’

By Harish Bijoor Brands are shy to admit a slowdown publicly. Most brands are. Because no one wants to contribute to the sentiment of a slowdown that is already so heavy out there in the great Indian marketplace. No one … Continue reading

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9Unicorns leads seed investment round in nutrition company TruNativ

NEW DELHI: 9Unicorns has recently led the seed funding round in TruNativ, a “smart nutrition” company dedicated to empowering health and fitness enthusiasts with affordable and healthy food abd beverage options. In a market where processed and unhealthy food products … Continue reading

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Shopping-as-a-service model to dictate consumers’ loyalty towards brands

By Anil Talreja In the year 2019, the conventional definition of ‘retail’ was clearly challenged. On reflection, we witnessed that for a vast and perse set of Indian consumers, companies adapted to multi-channel retail strategies and brands engaged in a … Continue reading

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Frontier Markets helps 3.5 lakh rural households connect during Covid-19

NEW DELHI: To help rural families of over 2000 villages in India navigate through the ongoing pandemic, Frontier Markets, a rural women-led social commerce platform provided 80 CR of cattle feed business to 3.5 lakh rural households by selling 654,000 … Continue reading

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E-commerce props up paper-packaging fortunes: CRISIL Ratings

Mumbai: A revival in demand, led by increased offtake from e-commerce channels, will support a rebound for paper-packaging entities this fiscal, offsetting the impact of pandemic-induced disruptions in the first quarter, according to CRISIL. And despite a 200 basis points … Continue reading

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Essel Propack boosts manufacturing capacity in Egypt, China

MUMBAI: Packaging material maker Essel Propack Ltd today said it has expanded manufacturing capabilities in Egypt and China to cater to FMCG and cosmetic brands in West Asian, African and Chinese markets. Essel Propack claims to be the world’s largest … Continue reading

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Marico aspires to deliver 15 pc revenue growth, 10 pc volume growth in medium term

Homegrown FMCG firm Marico expects a 13-15 per cent revenue growth in the medium term backed by an 8-10 per cent rise in volume, and will continue to invest in brand building to support the growth initiatives, said its Managing … Continue reading

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HUL reduces time from product ideation to shelf by half post Covid

Hindustan Unilever said it has slashed time taken for sourcing materials, product innovation, manufacturing and distribution by over half after it used artificial intelligence, new technology and data analytics post covid last year. For the country’s biggest consumer goods maker, … Continue reading

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