Tag Archives: Dabur

Covid impact: As nature unleashed its wrath, natural products topped the charts

Sales of naturals products across personal care categories have grown at nearly twice the rate of regular consumables during the year ended June, as the spread of Covid-19 led to an increased consumer interest, awareness and demand for ayurvedic brands. … Continue reading

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Younger celebrities to drive 2013 brandwagon

(This story originally appeared in on Jan 14, 2013) MUMBAI: The brand endorsement market is expected to change dramatically in 2013 with few of the younger celebrities getting pitch-forked to the top. Three of the highest paid brand ambassadors in … Continue reading

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ASCI upholds complaints against 52 misleading ads in March

NEW DELHI: Advertising industry watchdog ASCI today said it has upheld 52 complaints against companies, including Procter & Gamble, HUL, Honda, Johnson & Johnson and Dabur , for violating guidelines in March this year. During the month, the Consumer Complaints … Continue reading

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Dabur, Thums Up to be sponsors of the Pro-Wrestling League

After the successes of the IPL, the ISL and the Pro-Kabaddi League, corporates have queued up to become sponsors of the brand-new Pro-Wrestling League, scheduled to start on December 10. Kartikeya Sharma, CMD, Pro-Sportify Ltd, which started the PWL, says … Continue reading

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Pro Wrestling League signs Dabur as title sponsor

MUMBAI: The newest sporting league in town, Pro Wrestling League, has signed Dabur Chawanprash as a title sponsor while Coca Cola’s Thums Up has come on board as a ‘Powered By’ sponsor, helping the league garner sponsorship to the tune … Continue reading

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Science-based ayurvedic healthcare gains consumer mindspace

The emergence and rapid spread of Covid-19 this year did more than just alter the way we live. It, in fact, served as a clarion call to action, to concerted efforts towards in- creasing the relevance of Ayurveda as one … Continue reading

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Coca-Cola overtakes rival Pepsi in juice segment

Coca-Cola has overtaken rival Pepsi in the juice segment even as both companies struggle in the overall beverages market where local and regional players have been increasing their collective market share over the last five years, according to a latest … Continue reading

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Chyawanprash sees boost in demand

(This story originally appeared in on Apr 11, 2020) MUMBAI: Chyawanprash, a Rs 700-crore market, has seen an average 30-40% surge in demand over the last one week, industry sources said. Patanjali Ayurved has pegged the growth in its chyawanprash … Continue reading

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FMCG cos tie up with barbers, dhabas as unique point of sales

NEW DELHI: FMCG marketers have found a new league of extraordinary consumers: Kanwariyas in Bihar, barbers of Meerut, Mumbai’s dabbawallas, devotees at Kumbh Mela, highway dhaba owners and resident welfare associations. Companies such as Emami , Godrej, Dabur , PepsiCo … Continue reading

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Dabur, Emami, Wipro consumer keep mkt buzzing

MUMBAI: Till two years back, Gauri Sankar Mahato, a peasant from Nimdhi village near Chaibasa, Jharkhand, was barely subsisting on small crop that he cultivated on a few acres. Then he began beekeeping, helped by Singhbhum Gramodyog Vikas Sansthan, a … Continue reading

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